Creating a flagship store for an institution founded in 1066 in a building that is almost as old, was the ultimate balancing act between sensitivity and commercialism. 

The light and airy Tower of London shop spans two floors and features all kinds of souvenirs, merchandise and gifts for the millions of visitors who come from around the world to see the home of the Crown Jewels.

The store environment acts as a delicate continuation of the museum and sits alongside four other stores in the former fortress.
International customers have been known to sweep whole shelves of souvenirs into the shopping baskets,
before struggling fully laden out of the door.