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Unlike other huge format food retailers that deserted town centres and high streets thus becoming anonymous to their customers, Somerfield never left. Key to this strategy has been the development of meaningful retail formats driven by distinct shopping missions.

The most sophisticated of these, is 'Market Fresh', an organic oasis for the time-poor cash rich customer that needs to top up the fresh element of their fortnightly Internet shop.

The stores have been an outstanding success, inspiring passionate customer loyalty and remaining true to their mission of remaining 'closer to you'.