Unlike other huge format food retailers that deserted the town centre and high street thus becoming anonymous to their customers, Somerfield never left. Key to this strategy has been the development of meaningful retail formats driven by distinct shopping missions.

The most sophisticated of these, ‘the Deli on the doorstep’, is Market Fresh, an organic oasis for the time poor cash rich customer that needs to top up the fresh element of their fortnightly Internet shop.

The stores have been an outstanding success, inspiring passionate customer loyalty and remaining true to their mission of remaining'closer to you'.