Shinsegae, the very word in the modern day redefines the term Department store. To be selected to design one is the ultimate accolade. Shinsegae has now opened the doors of its brand new store in Uijeongbu, just north of Seoul.
JHP were selected to define the entire concept, designing all key floors and public areas as well as managing the creative input from other design practices to ensure that every aspect of this store experience was of the highest possible standard. The result is that Shinsegae Uijeongbu is one of the leading department stores of the world.
Expect the world's department stores and retailers to be visiting soon.