SAINSBURY'S PHONE SHOP
PHONES FOR ALL
Sainsbury's decision to enter the burgeoning phone market was driven by a logic of footfall and the big data benefits of total connectivity.
JHP created the selling strategy, store design and a full graphic communication suite of material including POS, uniforms, graphic patterns, textures and colourways.
With a focus on clear product categorisation, friendly tone of voice communication, high levels of customer service and great deals, the new concept is the new face of the supermarket's expanding telecoms division.