A fantastic opportunity to rebrand an existing Ritz Carlton hotel and create a new independent hotel brand both reflective of its location and a resurgent Ireland.

Outstanding among luxury five star hotels in Ireland and set amidst one of the most scenic and historic estates in Ireland, Powerscourt Hotel, the 200-room resort provided ample inspiration for JHP to create a simple yet sophisticated identity. 

In the end JHP settled on referencing the antlers on the small Japanese sika deer which roam the grounds of the Powerscourt Estate. Work included Name Generation, full brand identity and Marketing Collateral.