SPORT OF KINGS
Premium polo and lifestyle fashion brand Polistas has many fans for its authentic sportswear ranges, and counts Prince Harry, Prince William and Prince Charles as devotees.
JHP was appointed to create its first flagship store which would serve as the concept template for the brand's expansion around the world, and its presence in department stores.
Its clothing range is the real thing and is fashioned on the 'rugby on horseback' theme. Subtle references to the robust nature of the sport are made in the store’s design, with leather-clad merchandise systems, solid wood flooring and stainless steel fittings.
The Sport of Kings for would be Kings.