PARIS BAGUETTE

SEOUL FOOD
 

 
 

 

In Asia Paris Baguette is an institution with 3800 outlets from China to Indonesia.

JHP were commissioned to distil the brands voyeuristic romantic vision of the Boulangerie and embarked upon its own 'Tour de France', creating the cafés, libraries of iconic photography, playlists, movies and packaging.

Paris Baguette's brand values are deeply rooted in 'authenticity of product' and the 'eclectic fusion' between Parisian cafe culture and Provencal 'joie de vivre'. The new brand immediately communicates this.