Myla is a sensual lifestyle brand designing and retailing lingerie, sleep-wear, swim-wear, beauty products and accessories.

Aiming to be the global lifestyle brand of choice for women who enjoy feeling sexy, beautiful and indulgent, the brand appointed JHP to create their first ever store concept.

Debuting as a concession in Harrods, the retailer has since expanded its store network to 12 boutiques and concessions. JHP created the flagship store (pictured) in the Designer Village in the 'Westfield London' shopping mall. The store had to sit effortlessly with its illustrious luxury retail neighbours, and deliver an experience that reflected the brand's desire to firmly establish Myla as the choice of chic, discerning women.... or the men who buy for them.