MegaMart is India's very own equivalent of Primark.

The 30,000 sq ft store in Chennai is a new strategy for Arvind brands and provides customers with an entry point for lifestyle brands at value prices in a contemporary department store style environment.

The store is spread over two floors, and as well as men's, women's and children's casual and smart clothing, has a marketplace and cafe.
JHP created the entire experience as well as the new brand identity, mark and graphic communication suite.