THE FOOD MOUNTAIN
In a snow-lined valley in Austria's high Tyrol lies the new Maxi Markt food hall, a vast stand alone Emporium conceived by JHP as foods' answer to IKEA.
For customers living in some of the most remote and inaccessible locations in central Europe each visit to a Maxi Markt is a precious occasion. Never knowing how long the snows might delay their next opportunity to shop they come to stock up for the best and worst of times. Easy and immediate product access is essential.
The customer journey through the store is deliberately unforgiving and is planned to ensure that you literally pass every product before you pay and leave. There are no short cuts, it’s a one way total exposure experience.