THE SCARLET DINER
Lotteria is one of the world's biggest fast food chains, dwarving even the presence of Mc Donald's in many Asian countries. A half Japanese, half Korean company, selling the most classic of all American cuisine, 'hamburgers', its culture truly is one of fusion.
An unashamedly fast food offer, JHP wholly embraced this fact and subtly repositioned the Lotteria store environment, setting it against a backdrop of reflective Americana and Japanese Anime.
The chain has commenced an aggressive roll-out of the concept across the world, and with thousands of outlets this project represents the widest ever execution of JHP's work for a restaurant client.