Lotte Department Store Hanoi held an international design competition and subsequently appointed JHP to design its brand new store in downtown Hanoi.

The 7 storey department store has the young female fashion conscious customer at its core. Each floor explores the diverse worlds of young customers. The result is a dramatic sequence of very different environments, each reflecting a different event, experience or lifestyle, and each very carefully co-ordinated with specific product categories and collections.

Fashionistas and cutting edge customers are now able to hop onto their two-wheeler (80% of Vietnamese locals travel by motorbike or bicycle) and buy the latest products in luxury, cosmetics, jewellery, accessories, womens and mens fashion, unisex departments, sportswear, homeware, kids, as well as dine in various restaurants or luxuriate in the spa.