LADY COLLECTION

WITH RINGS ON HER FINGERS...
 

 

Lady Collection is Russia's biggest accessories and costume jewellery chain with over 170 stores and a network of stores in Kazakhstan. 

Faced with increasing competition from lower priced domestic chains and from the arrival of international accessories retailers, Lady Collection embarked upon a new strategy with JHP to redesign their store concept to re-affirm their market leading position.

Briefed to make the business more in sync with customers' desires the revamped store concept is much more trend-driven, and represents a braver and more fun offer for Russia's chic fashionistas.