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'Never knowingly' John Lewis Partnership appointed JHP to bring alive and communicate its new food offer in its refurbished department store on London’s Oxford Street.

JHP developed the complete in-store communication strategy and set the thematic tone for each of the Food Hall’s departments, involving the creation of large architectural graphics, communication hierarchy, visual merchandising, staff uniforms and also packaging.

Centred on the core themes of provenance, animal husbandry, and local sourcing, the in-store suite of communications enabled the retailer to rubber stamp its immediate authority on ethically sourced produce in the modest and dignified manner that is synonymous with John Lewis/Waitrose.