Baby and parent lifestyle brand Huggle has just opened it first store, with a store concept and in-store communication created by design consultancy JHP.

This is no ordinary nursery store. Huggle is an entirely new retail concept for the nursery market where carefully selected baby brands, products, clothing, buggies, car seats, nursery equipment and furniture have been sourced from around the world, and all sit under one roof.

The store is devoted to offering the highest levels of customer service, with staff able to advise on any product or solution to assist nervous first-timers, growing families, ‘mums on the run’, ‘dads that do’ right through to ‘gifting grand-parents’.