Huggle 02.2.jpg

Baby and parent lifestyle brand Huggle has opened it first store with its concept and in-store communication created by JHP.

This is no ordinary nursery store. Huggle is an entirely new retail concept for the nursery market where carefully selected baby brands, products, clothing, buggies, car seats, nursery equipment and furniture have been sourced from around the world, and all sit under one roof.

The store is devoted to offering the highest levels of customer service, with staff able to advise on any product or solution to assist nervous first-timers, growing families, ‘mums on the run’, ‘dads that do right, through to ‘gifting grand-parents’.