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JHP has been working with Grameenphone, Bangladesh’s largest TELCO company to develop a radically new store design concept.

What is radically different is that despite the name, Grameenphone don’t sell phones. They sell digital services – lots of them, including their own music channel with their own artists, their own movies and TV programmes (from they own studios), their own social media platforms, their internet of things, education channels and many, many more.

These are in short stores that sell the virtual through a physical device that you can buy anywhere.