When AIG decided to invest in the restoration and adaptation of a complex block of historic buildings in Copenhagen, they called on JHP to develop a strategy for customer engagement.

Situated between the Urban independents of Anthonigrade, the considered bohemians of Kristen Bernikowshade and the Illum department store, 'Galleri K', Copenhagen's most eclectic shopping experience opened recently in a group of listed buildings on the city's legendary 'stroll'.

Designed by JHP as an 'idea' that should be continuously reinvented and even named by its customers, the centre attracts shoppers, diners and night owls with its blend of luxury brands, independents and ever so achingly cool bars and restaurants.