REINVENTION OF PARKETT
Weitzer Parkett is the number one timber flooring and finishes manufacturer in Austria and one of the leading suppliers of timber flooring throughout Europe.
Their product is sold to the commercial market, craftsmen and the public through shop in shops, showrooms and flagship stores.
Weitzer Parkett commissioned JHP to re-design their entire retail suite of experiences and environments.
JHP developed three different ‘kit’ sizes, for shop in shop units. Each format, including the flagship store, has a strong brand presence and conviction in products, whilst offering customers choice and breaking down the complexity of information.