Power dressing for a new breed of pan-asian executives.

Arvind appointed JHP to reposition Excalibur as a lifestyle brand offering fashion solutions for India's dynamic office population. The collection revolves around the brand’s essence of 'live, work and play' and is backed by brand ambassador Indian supermodel, Milind Soman.

The retail revolution in India is now being driven by those captains of industry bedecked in Excalibur's wares.