GIRL, YOU'LL BE A WOMAN SOON
Pan Asian cosmetics retailer Etude House is the fun 'entry-point' for the late teens female interested in all things make-up.
JHP was brought in to re-invent the brand. Placing exactly half way between Hello Kitty and Benefit, a 'doll's house concept' was developed based on all wishes coming absolutely true. The store is all about youth, girly fun, delicate femininity, and confidence.
JHP developed visual merchandising principles, a new brand identity, uniforms and art directed the photo-shoots for their ATL and BTL campaigns. This 'dolls house' looks set to stay.