Esprit has always put design and architecture at the centre of its marketing focus using leading international architectural icons such as Antonio Citterio, Ettore Sostas and Norman Foster to design its stores.

When Esprit decided to re-enter the UK market the key to their strategy was the revitalisation of the concept of architecturally heroic flagship stores each having a distinct personality. JHP were appointed to bring the strategy alive.

Whilst the brand has a singular vision no two ESPRIT stores are ever the same. Each one establishes ownership from its customers through independence of expression.