It is not often we receive such an ambitious brief but to be asked to create a colour brand to compete head to head with Bobbi Brown and Mac was certainly amongst our most challenging.

The brand 'Espoir' along with its first stand alone outlet has now been launched and is a huge success (we're afraid you'll have to be in the know to find the store). JHP was responsible for then entire experience including brand identity, store environment, music playlists, staff uniforms, and launch campaign. The concept is all about the glamour of the 'Stylist's secret wardrobe'.

Leighton Meester agreed to be the face of the brand and JHP chose to art direct the initial shoot in New York with legendary Hollywood photographer Mark Liddel. The store concept is being rolled out across Asia and its 'internationalisation' is well underway.