ELIZABETH ARDEN

BEHIND THE RED DOOR
 

 
 

 

Following the launch of the new World Duty Free store in Heathrow Terminal 5, cosmeti’s giant Elizabeth Arden appointed JHP to work on the development of a new concept for its travel retail concessions.

The concession is divided into three zones based on the product categories on offer – ‘skincare’ ‘fragrance’ and ‘colour’ with internal illuminated colour changing blocks, super graphic branding, and the latest in high tech materials all feature to create an elegant and sleek environment.

Given the passenger profile expected to travel through Terminal 5, its using it’s presence to showcase innovation in skincare and new fragrance launches with ‘A’ list celebrities such as Catherine Zeta Jones and Britney Spears.