D Cube City is the ultimate mixed use development with retail, offices, luxury apartments, hotels, theatres and of course a vast shopping centre and department store. This is Seoul, so as ever the distinction between the latter two offers is hard to define. Suffice it to say Korea (and therefore the world) has never seen anything like it. 

JHP worked planned and design various key retail interior areas in D Cube City such as luxury accessories, cosmetics, fashion, young fashion and lifestyle, sports, kids world, the gourmet food area, the Korean food area and the World Street fair. 

JHP worked closely with the Jerde Partnership who were the lead architects and master-planners of the overall development.