INSIDE THE MIND OF FASHIONISTA
The biannual CPD exhibition in Düsseldorf is the world's largest fashion trade show.
Sixteen gigantic halls showcase the broadest imaginable ranges of clothing and accessories and bring together the entire spectrum of the 'fashionista' world. Leading brands and retailers, buyers and journalists mingle, trade and socialise.
Each hall is a self-contained event with bars, catwalks, meeting spaces, dance floors and rest zones. The work begins long before the show with remote communication, promotion and market seeding.
Nowhere is this more important than in CPDXSITE, the new hall for fast moving street brands.