THE ARENA

BY LOTTE BUSAN

 
 


With 'experience' having emerged as retail's number one priority,  JHP was commissioned by LOTTE to create the ultimate retail experience for their department store in Busan.

Welcome to the arena.

Here, visitors can experience book signings, car lotteries, tastings, local musicians, comedy clubs, art exhibitions, digital installations,  lectures, plays, dances, craft and cooking sessions, exercise classes and top fashion - all in one retail experience arena.