Accessorize virtually invented stand alone accessory retailing but struggled to contain and meaningfully present the sheer volume of its product in its necessarily small stores.

After hours of attempting to 'thin out or rationalise' product display JHP struck upon a fundamental solution - Stuff more in ! Accessorise is every little girls' mothers dressing table. The more that's left out the more they'll put on.

Every physical element of the new store concept including the ceiling and windows is used for selling product. The new brand identity is framed by patterns directly linked to product seasonality and aids the general 'celebration of density'. After all less is boring but more is so very much more!