Two major floors of the latest Lotte Department Store in Jamsil, Seoul have been revamped by JHP. This project followed JHP's successful collaboration with Lotte on their brand new Department Store in Hanoi, Vietnam. As with many Asian department stores, the scale of the retail area was huge. The project at Jamsil involved JHP developing design concepts for two multi-category floors which broadly cover 'Kids' and 'Homeware'.
The offers on (floor) 9F included kids, baby, lingerie, hair-salon, VIP lounge, and a vast bedding and furniture department. The above floor 10F comprises kitchen, cook-store, bathroom, electronics, and furniture, all set under a signature giant timber block ceiling.
As with many similar schemes in Asia, Lotte Jamsil combines a carefully assembled all encompassing mix of cultural activities, shopping, and entertainment all under the one roof. The store is in the wealthy Seoul suburb of Jamsil and sits within the Lotte Jamsil Super Tower complex.