It is not often we receive such an ambitious brief but to be asked to create a brand that can compete head to head with Bobbi Brown and Mac was certainly amongst our most challenging.
The brand 'Espoir', along with its first stand alone outlet, has now been launched and is a huge success.
JHP was responsible for all aspects of the brand's architecture, including positioning the proposition, brand identity, store environment, music playlists, staff uniforms, multi channel strategy, and launch campaign.
The concept is all about the glamour of the 'Stylist's secret wardrobe'.
Leighton Meester agreed to be the face of the brand and JHP chose to art direct the initial shoot in New York with legendary Hollywood photographer Mark Liddel.