International accessories retailer Accessorize today launched its latest store concept, developed by JHP.
The three level store on London's Oxford St boasts an all year round 'Beach Boutique' on the first floor, with a full range of beachwear and accessories, surrounded by 'summer-time' props, VM stories, and handwoven patchwork material coated fixtures.
The effect is to instantly transport its customers to exotic locations and a holiday frame of mind.
A 'champagne' colour scheme has been applied to the interior's 'skin' on the basement and ground levels - coasting the flooring, walls and ceiling in a bespoke champagne colour, providing a neutral but glamorous backdrop to the store's products.
JHP's original concept for Accessorize debuted in 2005 and has been rolled out across the world since.