BIBENDUM

VINO VERITAS

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Tucked away in the leafy streets of London’s Primrose Hill lies Bibendum, the city’s leading importer, supplier and trader in fine wines.

JHP were invited to design the company’s showroom and immediately set about distilling the world of wine into a vernacular appropriate for Bibendum’s consultants and clients.

Part factory, part warehouse, part cellar, the new showroom allows for tasting, buying and selling. People tend not to want to leave until they are told to.